Independent technology & AI studio

Useful technology for growing businesses

We automate busywork, build websites and products, and improve what you already have.

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What MAED does

One studio, full lifecycle.

Design

Product Design

UX/UI Design

Web Design

Design Systems

Prototyping

Interaction Design

Accessibility

Build

Website Development

Coded Development

Framer & Webflow

MVP Development

AI Prototypes

AI Integrations

No-Code Development

Strategy

Digital Strategy

Product Strategy

UX Research

User Journeys

Competitor Analysis

UX Audits

MVP Strategy

Built by MAED

Ideas made tangible.

Independent software builds from the studio: products shipped to learn, prove, and put into the world.

A11xyz

Own build · Accessibility

Automated WCAG 2.2 scanner that reports issues in reading order, with plain-language fixes.

a11xyz.com

Combly AI

Own build · AI haircare

AI-powered haircare platform, designed and built end-to-end.

combly.uk

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The Journal

Ideas worth thinking about.

An independent publication exploring technology, law, business, AI and product development, published on Substack.

Explore the Journal

Products

Coming soon.

Digital products, templates and tools from MAED, for teams who need clearer accessibility, sharper product decisions and faster ways to ship.

This space will hold kits, templates and software when they are ready to buy.

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About

Founder & Technologist

Maeve Willie-Pepple

MASTERCARD
NHS
LLOYDS
SCOTTISH POWER
M&S

MAED is an independent technology studio founded by Maeve, a multidisciplinary designer and builder with 7+ years of experience creating digital products across regulated industries.

With a background spanning product design, technology and law, I bring a systems-level perspective to complex problems: connecting the dots between how technology works, the businesses behind it and the people it affects.

MAED brings that thinking into practice: exploring ideas, questioning how things work and building better digital experiences.