Design & build studio
Turn your idea into something real.
We design and build technology for complex problems. From websites and digital products to AI-powered tools and internal systems, we help founders bring new ideas to life and help teams in complex, regulated industries make existing technology work better.
What do you need help with?
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What MAED does
One studio, full lifecycle.
Design
01
Product Design
UX/UI Design
Web Design
Design Systems
Prototyping
Interaction Design
Accessibility
Build
02
Website Development
Coded Development
Framer & Webflow
MVP Development
AI Prototypes
AI Integrations
No-Code Development
Strategy
03
Digital Strategy
Product Strategy
UX Research
User Journeys
Competitor Analysis
UX Audits
MVP Strategy
Portfolio
Work.
A11xyz
Own build · Accessibility
Automated WCAG 2.2 scanner that reports issues in reading order, with plain-language fixes.
a11xyz.com (opens in a new tab)Combly AI
Threadchain
Client work · Fashion tech
Design for an AI platform turning designs into production-ready tech packs.
threadchain.pro →Services
How we work together.
Audits, design sprints, and full builds, scoped around what you actually need.
Tier 1
Accessibility Health Check
For teams that need clarity fast
- WCAG 2.2 review
- Manual + screen reader testing
- Prioritised issue report
- Loom walkthrough
Tier 2
Product Design
Senior product design for focused problems
- Discovery workshop
- Journeys & wireframes
- High-fidelity UI in Figma
- Interactive prototype
- Developer-ready handoff
Tier 3
Design & Build
From concept to launch
- Everything in Product Design
- Framer, Webflow or coded development
- Responsive development
- QA + testing
- Launch support
Behind MAED
Founder & Technologist
Maeve Willie-Pepple
MASTERCARD
NHS
LLOYDS
SCOTTISH POWER
M&S
NHS
LLOYDS
SCOTTISH POWER
M&S
7+ years as a technologist working across regulated industries, with hands-on experience building and shipping products from the ground up. Direct access to the person doing the work.
FAQ
Common questions.
01How does an audit work?
Share a staging link. Report lands within 48–72 hours, prioritised by severity.
02Early-stage startups?
Yes, alongside regulated-industry clients. Most start with a Product Design sprint.
03Retainers available?
Yes, for Product Design and Advisory. Get in touch to scope it.